Nike: World’s Best Athletic Wear

Gianna Blawas – July 3rd, 2025

Chosen Company: I have chosen Nike as the company I want to explore.

Rationale: Nike is the world’s largest athletic apparel company with over $46 billion in revenue. Nike has currently been revamping its brand strategy with the new CEO, Elliott Hill. Nike’s collaborations with high-profile celebrities and athletes makes it a more interesting company to research (Business Insider).

Consumer Product Under Consideration: Nike FlyWeb Tempo

The Nike FlyWeb Tempo is a premium performance running top designed specifically for female athletes. It’s lightweight and breathable, making comfort essential for female runners. You can purchase this with additional reflective pieces for safety. The FlyWeb Tempo is also sustainably sourced using recycled materials, following the Nike Move to Zero initiative.

Research Design and Objectives:

I’d like to determine the needs of the consumer, meaning, what aspects of the FlyWeb Tempo matter most to female runners? The comfortability? The quality? Style? I’d also like to determine how consumers perceive the pricing of the product.