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Tag: ai

  • The Future of Digital Advertising: Three Trends Shaping the Next Five Years

    Written by Gianna Blawas – 11 October 2025

    The digital advertising landscape is evolving faster than ever, driven by innovation, data, and changing consumer expectations. Over the next five years, three major developments—AI-driven personalization, immersive advertising through AR/VR, and the rise of privacy-first marketing—will have the most significant impact on how brands connect with audiences.

    AI-Driven Personalization:

    Artificial intelligence is transforming how advertisers analyze consumer behavior and deliver personalized content in real time. According to Forbes (2024), 80% of marketers who use AI for personalization see improved engagement and customer retention. AI tools can predict purchasing intent, optimize ad placements, and generate tailored creative assets automatically. Google’s Performance Max campaigns and Meta’s Advantage+ platform already use AI to automate targeting and creative decisions, proving its growing influence. As algorithms become more sophisticated, brands will reach the right consumers with the right message at the right moment.

    Immersive Advertising Through AR and VR:

    Augmented and virtual reality are revolutionizing digital storytelling, offering users interactive, memorable brand experiences. Statista projects the AR advertising market will surpass $10 billion by 2028, showing advertisers’ growing confidence in immersive media. Platforms like Snapchat and TikTok have popularized AR filters, while brands such as Nike and Sephora use virtual try-ons to boost engagement and conversion. According to Harvard Business Review, immersive ads can increase brand recall by up to 70% compared to traditional formats. As devices like Apple’s Vision Pro and Meta Quest expand accessibility, immersive ads will become a mainstream marketing strategy.

    Privacy-First Marketing and First-Party Data:

    With Google phasing out third-party cookies and stricter regulations like the GDPR and CCPA, advertisers are shifting toward privacy-first strategies built on transparency and trust. Deloitte Insights (2023) found that 61% of consumers are more likely to buy from brands that protect their data. This trend is fueling investments in first-party data collection, contextual targeting, and consent-based advertising. Companies like Amazon and Apple are setting new standards for responsible data use, showing that privacy and personalization can coexist.

    Conclusion:

    AI-driven personalization, immersive ad experiences, and privacy-first marketing will define the future of digital advertising. Brands that adapt to these shifts—embracing technology while maintaining consumer trust—will be best positioned to thrive in the next era of digital engagement.

    References:

    Alkilkhanov, A. (2024, January 5). Forbes. https://www.forbes.com/councils/forbescommunicationscouncil/2024/01/05/ai-and-personalization-in-marketing/

    Chandukala, S. (2022, March 29). How augmented reality can — and can’t — Help your brand. Harvard Business Review. https://hbr.org/2022/03/how-augmented-reality-can-and-cant-help-your-brand?

    Deloitte Digital. (2024, October 6). First-party data is key in a new era for digital advertising. Deloitte Insights. https://www.deloittedigital.com/nl/en/insights/perspective/first-party-data-is-key-for-digital-advertising.html

    Deloitte. (2024, December 2). New Deloitte survey: Increasing consumer privacy and security concerns in the generative AI era – Press release. https://www.deloitte.com/us/en/about/press-

  • Uncovering New Market Segments – Amazon Alexa

    Written by Gia Blawas – 13 March 2025

    How has Amazon Alexa impacted the country with its sales?

    For multiple years I have been contemplating purchasing an Amazon Alexa device. I’ve always wondered if it could improve the quality of everyday tasks, or even if it would simply be fun to use. In November 2024, I finally pulled the trigger and ordered an Amazon Alexa Echo Dot from Target.com during a Cyber Monday sale. This device has changed the trajectory of my every day tasks, in a positive way.

    The Amazon Alexa devices are a part of millions of people’s daily routines. How does Amazon successfully segment their marketing tactics?

    There are multiple types of market segmentation that organizations like Amazon use properly.

    These types of segmentation could be:

    Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation, or Behavioral Segmentation (Dave P 2025).

    Amazon Alexa – Demographic Segmentation:

    Amazon aims for specific age groups to purchase the Alexa devices. They determine which age groups would benefit from the product best, and then determine why. For example, people who are not, “tech-savvy,” may be interested in having Alexa on standby to help them figure out things from the temperature outside to adding items to a digital grocery list.

    Amazon Alexa – Geographic Segmentation:

    Where will the Amazon Alexa products thrive? For example, will the Alexa do better in specific areas such as businesses, or homes? Alexa is targeted to people to help them with everyday tasks, wherever your tasks are done, it can be useful.

    Amazon Alexa – Psychographic Segmentation:

    What are the lifestyles and values of the people purchasing the Alexa? For example, someone who is very busy with work and other activities might ask Alexa to make a to-do list or set a timer for something specific. Or, someone who is self-employed and has their own business might use Alexa to put clients in a schedule.

    Amazon Alexa – Behavioral Segmentation:

    What are the buying habits of the target audience? Alexa can make people’s busy lives easier and more efficient. Someone who has constant events in their lives and not much time to themselves to achieve basic tasks might use Alexa to make those things easier and more convenient.

    References

    P, D. (2025, March 4). Segmentation, targeting, and positioning (STP): Your roadmap to an effective marketing strategy. The Marketing Hustle – Marketing & Brand Strategy Insights To Grow Your Business. https://themarketinghustle.com/marketing-strategy/segmentation-targeting-and-positioning-road-map/#elementor-toc__heading-anchor-1